Alchemy of Design is a London-based creative studio blending branding and cinematic storytelling for beauty, wellness & heritage brands - creating identities and campaigns that inspire and scale.
Crafted storytelling that inspires trust and drives growth.
Alchemy of Design is a London-based creative studio blending branding and cinematic storytelling for beauty, wellness & heritage brands - creating identities and campaigns that inspire and scale.
Crafted storytelling that inspires trust and drives growth.
Alchemy of Design is a London-based creative studio blending branding and cinematic storytelling for beauty, wellness & heritage brands - creating identities and campaigns that inspire and scale.
Crafted storytelling that inspires trust and drives growth.
Beauty. Wellness.
Heritage.
Cinematic storytelling.
Crafted in London.
Design that CONNECTs
SYSTEMS that Scale
Let’s build your brand
Book a call
From identity to campaign
creative systems built to grow
Beauty. Wellness.
Heritage.
Cinematic storytelling.
Crafted in London.
Design that CONNECTs
SYSTEMS that Scale
Let’s build your brand
Book a call
From identity to campaign
creative systems built to grow
Projects 2024 - 2025
Selected Projects
2024-2025
Framer (development), Figma (UX/UI design)
2024-2025
2024-2025
2025
Dermoi – Ad Creative & Product Photography Execution
2025
2025
2025
Virgin Experience – Digital Campaign Design & Content
2025
2025
2020-2024
Developing complementary products
2020-2024
2020-2024
2024
Science meets skin. A clean digital space for clinical beauty.
2024
2024
2024-2025
Branding · UX/UI Design · Email Marketing
2024-2025
2024-2025
Selected Clients
About me
Design grounded in story, made for today.
I believe brands thrive when they feel authentic - grounded in their values, rich in story, and built for connection.
🖤 Before ALCHEMY OF DESIGN
Before founding Alchemy of Design, I worked with design studios, in-house teams, and independent brands across fashion, lifestyle, and wellness. Along the way, I shaped campaigns, packaging, and branded content that helped ideas grow into identities. Clients & Collaborations Chelsea Peers · Dermoi · Virgin Experience · Avian Environmental. Emerging beauty and skincare startups across the UK & EU. These experiences sharpened my creative lens: clean yet emotional, strategic yet cinematic. Today, Alchemy of Design brings that balance into every project - crafting timeless design with systems that scale.
Before founding Alchemy of Design, I worked with design studios, in-house teams, and independent brands across fashion, lifestyle, and wellness. Along the way, I shaped campaigns, packaging, and branded content that helped ideas grow into identities. Clients & Collaborations Chelsea Peers · Dermoi · Virgin Experience · Avian Environmental. Emerging beauty and skincare startups across the UK & EU. These experiences sharpened my creative lens: clean yet emotional, strategic yet cinematic. Today, Alchemy of Design brings that balance into every project - crafting timeless design with systems that scale.
Services
From Identity to Campaign - Built to Grow.
We help beauty, wellness, and heritage brands bring their stories to life through design. From brand identity and packaging to cinematic campaigns and digital content, our work balances timeless aesthetics with measurable impact. Every project is crafted to inspire audiences - and built with systems that scale
01
Build Strong Brands
Branding with clarity, character, and staying power - from strategy to visuals, designed to connect and scale
Brand Strategy
Logo Design
Visual Identity
Packaging Design
01
Build Strong Brands
Branding with clarity, character, and staying power - from strategy to visuals, designed to connect and scale
Brand Strategy
Logo Design
Visual Identity
Packaging Design
01
Build Strong Brands
Branding with clarity, character, and staying power - from strategy to visuals, designed to connect and scale
Brand Strategy
Logo Design
Visual Identity
Packaging Design
02
Campaigns That Perform
Cinematic campaigns and ad creative for Meta, YouTube, and cultural platforms - crafted to inspire, connect, and grow.
Paid Ad Creative
Social Content
Product Campaigns
Conversion Kits
02
Campaigns That Perform
Cinematic campaigns and ad creative for Meta, YouTube, and cultural platforms - crafted to inspire, connect, and grow.
Paid Ad Creative
Social Content
Product Campaigns
Conversion Kits
02
Campaigns That Perform
Cinematic campaigns and ad creative for Meta, YouTube, and cultural platforms - crafted to inspire, connect, and grow.
Paid Ad Creative
Social Content
Product Campaigns
Conversion Kits
03
Elegant Web Builds
Framer-first, no-code websites that are scalable, elegant, and built for launch. Speed + story, without compromise.
Framer
Webflow
Shopify-Ready
Custom UX Layouts
03
Elegant Web Builds
Framer-first, no-code websites that are scalable, elegant, and built for launch. Speed + story, without compromise.
Framer
Webflow
Shopify-Ready
Custom UX Layouts
03
Elegant Web Builds
Framer-first, no-code websites that are scalable, elegant, and built for launch. Speed + story, without compromise.
Framer
Webflow
Shopify-Ready
Custom UX Layouts
04
Smart Motion & Digital
UX systems and micro-interactions with intention. Designed for clarity, energy, and ease.
Interactive Platforms
Motion Ads
App Design
Scroll Experiences
04
Smart Motion & Digital
UX systems and micro-interactions with intention. Designed for clarity, energy, and ease.
Interactive Platforms
Motion Ads
App Design
Scroll Experiences
04
Smart Motion & Digital
UX systems and micro-interactions with intention. Designed for clarity, energy, and ease.
Interactive Platforms
Motion Ads
App Design
Scroll Experiences
Who I Work With
Beauty & Skincare
Wellness & Lifestyle
Heritage & Culture
Luxury Brands
Startups & Innovators
Crafted With
Design & Identity - Adobe CC, Figma
Web & Digital - Framer, Webflow
Motion & Film - Premiere Pro, After Effects, Cinema 4D
Collaboration - Notion, Slack
100+ clients → From startups to global names
Studio-built design → Strategic, personal, and built to last
10+ industries
100+ clients → From startups to global names
Studio-built design → Strategic, personal, and built to last
10+ industries
Process
From Idea to Identity in 3 Steps
From Idea to Identity in 3 Steps
Clear and collaborative, my process turns ideas into brands that connect.
01
Discovery
Vision Mapping
Define your story, audience, and values.
Insight Scan
Explore patterns, culture, and inspiration.
Direction Setting
Establish a clear creative path forward.
Discovery
Vision Mapping
Define your story, audience, and values.
Insight Scan
Explore patterns, culture, and inspiration.
Direction Setting
Establish a clear creative path forward.
02
Concept Development
Creative Exploration
Shape the brand’s voice and push ideas further.
Design & Build
Transform insights into visuals, layouts, and storytelling frameworks.
Refinement
Fine-tune with feedback until the concept feels true.
Concept Development
Creative Exploration
Shape the brand’s voice and push ideas further.
Design & Build
Transform insights into visuals, layouts, and storytelling frameworks.
Refinement
Fine-tune with feedback until the concept feels true.
03
Execution
Final Design
Deliver high-quality, polished visuals ready to launch.
Guidelines
Provide a clear toolkit for consistent brand use.
Delivery
Hand over assets prepared for seamless rollout.
Execution
Final Design
Deliver high-quality, polished visuals ready to launch.
Guidelines
Provide a clear toolkit for consistent brand use.
Delivery
Hand over assets prepared for seamless rollout.
launch
launch
Testimonials
In Their Words
Trusted by beauty, wellness & heritage brands.
Exceeded my expectations! Her creativity and expertise transformed my brand’s visual identity with stunning designs that perfectly captured my vision. She was professional, detail-oriented, and made the process seamless.Highly recommended!
Andrew Borek
Director - Kensington Lets
Iva has helped me in my campaigns to become a local councillor and in promoting events for my old alumni Oriel college Oxford and for oriental food importer, Chuanglee.
Michael Paterson
Local Councillor
We've worked with Iva for four years, and she consistently delivers creativity, professionalism, and dedication. She transforms ideas into compelling visuals that align perfectly with our brand. A true talent - highly recommended!
Norbert Adam
Director -Personalised Gifts LTD
Excellent creativity and bespoke service
Wayne Davis
Director-Avian Environmental UK
Launched a visually compelling ad campaign that drove a 40% increase in conversions.
🔹 Campaign & Digital Ads →
Aesthetics Clinic, Knightsbridge
Created an intuitive, high-converting website that improved user experience and boosted online sales.
🔹 E-Commerce UX/UI →
Beauty Brand - Dermoi
"An integral part of our design process, they seamlessly worked with various teams and stakeholders, ensuring smooth project execution. Creativity, clarity, and precision were brought to each task, always going the extra mile to ensure quality outcomes."
Nia Johnson
Product Manager, Nava
"An extraordinary ability to listen and turn abstract ideas into stunning, user-centered designs was evident throughout our project. Their adaptability and innovative thinking consistently produced results that exceeded expectations."
Ravi Singh
Zephyr Innovations
"The project ran incredibly smoothly, thanks to their excellent communication skills and creative mindset. Designs delivered were perfectly aligned with our goals, proving to be a reliable partner throughout the project."
Sofia Kim
Zephyr Innovations
"Their creativity and problem-solving skills added immense value to our project. They have an impressive ability to adapt, taking feedback from different teams and translating it into designs that perfectly captured what we needed, often exceeding expectations."
Diego Rivera
Zephyr Innovations
"Keen eye for detail and innovative approach consistently impressed our team. There was a quick understanding of our vision, bringing it to life with creative solutions that went beyond our expectations."
Maya Lopez
Product Manager, Tech Innovations
"The work produced speaks for itself. Combining artistic flair with a solid understanding of user needs, they created designs that are both beautiful and functional. Their collaborative approach and openness to feedback made them a valuable asset to the team."
Liam O'Connor
Product Manager, Acme
FAQ
Working Together
Clarity before creativity - here are the essentials.
Do you offer consultations?
Do you offer consultations?
How do you price your work?
How do you price your work?
How often will we communicate during the project?
How often will we communicate during the project?
Do you offer ongoing support after a project is complete?
Do you offer ongoing support after a project is complete?
What if I'm not satisfied with the result?
What if I'm not satisfied with the result?
How long does a typical project take?
How long does a typical project take?
Can you work with existing brand materials?
Can you work with existing brand materials?
NEWSLETTER
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