Before founding Alchemy of Design, I worked across design studios, in-house teams, and independent brands within fashion, lifestyle, and wellness – shaping campaigns, packaging, and brand systems that helped ideas mature into lasting identities. These experiences informed what I call Quiet Authority™ – an approach grounded in restraint, coherence, and clarity. It is about making fewer decisions, but making them well, so brands can speak with confidence without needing to shout. Shaped by a European design sensibility, my work balances clarity with emotion, and strategy with cinematic expression. I collaborate with international teams across beauty, wellness, and heritage.